Regs
What's in a name?
by
on 12-03-2007 at 08:27 AM (2894 Views)
Well, here goes - first blog entry and I choose to have a go at those that can't get past the website name.
Over the years, I have heard first, second, third -hand about how the name takethepiss.com is bad, bad, bad. And I would be lying if I didn't admit to having thoughts of listening to these people and exploring different names for this online community.
But I keep coming back to the fact that this community is for senior soccer players first and foremost.
And it is that segment of the soccer community that understands the term Take The Piss and in some ways, tend to embrace it.
Example:
A few years back, I approached a couple of other local websites and suggested the formation of an advertising alliance. An agreement was put in place and things went well, or so I thought. A couple of years later, one of the sites changed ownership and things then started to get a bit strained as the new owner couldn't help himself in saying at every opportunity (so it seemed), that the TTP name was holding things back.
Eventually I grew weary of this and decided to just withdraw from the alliance and let the others run things on their own.
I've monitored what they have been doing over the last couple of months and it would seem to me that apparently it wasn't the TTP name holding things back. Their pool of advertisers appears to be down significantly and after briefly reducing their buy-in rates, they are back to the same rate levels before TTP left (which IMHO is less bang for an advertiser's dollar since the inventory of available impressions declined by 500,000 per month in-season).
In the meantime, TTP has slowly been going about it's 'business', slowly building up relationships with a few select companies as well as trying to get the membership levels back to where they once were.
Things are looking up in that regard and I'm hopeful that 2008 brings some excellent rewards for the community as a whole.
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