How about offering extremely cheap season tickets (and when I say extremely cheap I mean $10, $15, $20, very good seats) to season ticket holders through, let's say, youth soccer clubs in Lower Mainland? How about building a fan base that way? That is how soccer fan base is built around the World; start with the exceptionally cheap tickets and then, based on a success and a demand, go up with the prices.
!
I believe that is $11 dollars a ticket.